Calypso, director of all things at The Indytute and Clare, director of some things at The Indytute have worked together for the past fourteen years. As Mother’s Day approaches here is a glimpse into their work life together.
"I started to assist mum on tv commercial shoots when I was about 14. We should have known then that this was going to be the way things would be for the next 23 years or so. The first company we launched together was a giftware brand called ‘Clippykit’. It started off as a small idea, initially in mum’s kitchen, then her hall until the whole house was box city and we watched tv through a crack in the cardboard. It would shape our lives together for the next ten years.
We have travelled the world doing trade shows and relying on each other for support and entertainment, not just mentally but also in a very practical sense - we have built more trade stands than I care to think about and had to engage in every side of the company. Eventually, I licensed Clippykit - I wanted a business to give me more freedom and that didn’t tie me to a warehouse of stock. Gift experiences to give customers memories and adventures, so that they could do something different, together - The Indytute.
We have very similar tastes and work ethic. When we go to meetings it’s the Clare and Calypso show - we’re are both very chatty, so no escape. Obviously, I don’t call her ‘mum’ when we involved in work, it’s very definitely ‘Clare’.
There is absolute trust, we have each others' backs at all times. As I am constantly reminding her ‘every day is Mother’s Day’."
"Finding a different aspect to your daughter is interesting. It goes without saying that we get on (once spending 32 meals together on the trot, during a sales trip to the US, and we still found something to say by the end), not in a sugary way. We can both throw our toys out of the pram.
We are able to tell each other's moods at a glance, and the way Calypso says 'hello' on the phone is a pointer to the day. It never fails to amaze me how focused Calypso is when it comes to business. I am more of a butterfly, flitting between ideas. When she puts her mind to a project, she will push it through, bringing everyone alongside. So I think the best part, is how the relationship can still develop and grow. A constant source of fascination.
Before we started working together I was firstly a stylist and then a costume designer, working on television commercials. I ran my own business, as a freelancer, for thirty years, which feels like a long time in advertising. When we started working together I had to make a decision. I tried to be a stylist and help run Clippykit for about a year, but it was soon pretty clear I had to decide which route I wanted to take. You can’t be all things. I went with Calypso - well why wouldn't you?
Don't forget Mother's Day March 11th. She loves something unique, thoughtful and of course YOU. We have Mother's Day sorted with our Indytute gift experiences.
A London experience to make them feel good, an afternoon with attitude or give some time together.
Last-minute Larry? Download in an instant or send straight to a friend. Time on your side? Choose our gift pack by post.
Your lucky recipient can easily book online or drop us an email.