Stop giving boring and start giving wow!

OUR STORY

HOW IT ALL KICKED OFF

Back in 2015, Experience Gifts had started feeling a bit predictable... supercars, bungee jumping, helicopters, yawn....

We knew there had to be more — hidden bars, secret dining, experiences that don’t cost a month’s rent but still feel special. So, we started digging.

Cheese crawls. Pottery classes. Independent cinemas with actual velvet seats. The kind of things that make you text your group chat immediately after “YOU NEED TO DO THIS.”

London was bursting with brilliant, independent experiences. And we decided to shout about them.

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THE INDYTUTE LONDON WAY

Nowadays, we’re still completely obsessed with finding London’s coolest experiences. We’re still a founder-owned business with a team which has been around from the start. We all do our experiences as well!

Everything on the site is handpicked — no filler, no hype. Just things that feel good to do and worth your time. You won’t find thousands of experiences here... that’s deliberate.

The people behind these experiences? Absolute legends. They’re passionate, talented, independent creators who pour their hearts into what they do. When you book with Indytute London, you’re supporting the people who make this city interesting, often small businesses, specialists and creatives.

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SOME THINGS PEOPLE ASK US (FAQs)

What exactly is Indytute?
We're a curated experience platform based in London, specialising in independent, original and slightly unexpected things to do — for yourself or as a gift. Think less "helicopter over the Thames", more "natural wine tasting in a Bermondsey railway arch."
Are your experiences only in London?
Kind of… London keeps throwing up brilliant new venues, makers and creators, and we're not done exploring it yet. But, we also know Londoners go to other places and have rellies and friends outside the M25, so we have London-on-Sea category for Brighton and Margate, and Outside M25 for the rest.
How do you choose what goes on the site?
Every experience is handpicked by our team and we personally try as many of them as possible. We look for originality, quality and the kind of thing you'd immediately tell your friends about. If it feels like filler, it doesn't make it through.
Are these good as gifts?
That's exactly why most people come to us. Our experiences make for genuinely thoughtful gifts — the kind that show you actually thought about the person, not just clicked "add to basket."
Who are the experience providers?

Independent creators, small businesses and specialists — people who are brilliant at what they do and often flying under the radar. Booking with us puts money directly into their pockets. They’re not household names, and that’s deliberate. To name a few, we work with Cernamic who run our inspiring Pottery Classes in Stoke Newington, Deptford and Dalston; if you love cheese, we have a brilliant hosts in The Cheese Truck in Paddington and Camden; or if you prefer more culture, Spirit of Discovery tours run our Archaeology experience at the British Museum.


WHERE WE'RE GOING

The Indytute is based here in London and remains defiantly independent.

Being rooted in a creative city means we stay close to new ideas, emerging venues and small, specialist experience providers. Independence means we can focus on originality and quality, rather than volume

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London keeps creating, and we’ll keep finding the good stuff — whether you’re treating yourself, gifting someone else, or just fancy doing something different. Our Experiences are often quirky or slightly unexpected with a fresh take on what an experience can be.

More experiences. More reasons to try something new.

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