10 years ago, Experience Gifts had started feeling a bit predictable... supercars, bungee jumping, helicopters, yawn....
We knew there had to be more — hidden bars, secret dining, experiences that don’t cost a month’s rent but still feel special. So, we started digging.
Cheese crawls. Pottery classes. Independent cinemas with actual velvet seats. The kind of things that make you text your group chat immediately after “YOU NEED TO DO THIS.”
London was bursting with brilliant, independent experiences. And we decided to shout about them.

Nowadays, we’re still completely obsessed with finding London’s coolest experiences. We’re still a founder-owned business with a team which has been around from the start. We all do our experiences as well!
Everything on the site is handpicked — no filler, no hype. Just things that feel good to do and worth your time. You won’t find thousands of experiences here... that’s deliberate.
The people behind these experiences? Absolute legends. They’re passionate, talented, independent creators who pour their hearts into what they do. When you book with Indytute London, you’re supporting the people who make this city interesting, often small businesses, specialists and creatives.

The Indytute is based here in London and remains defiantly independent.
Being rooted in a creative city means we stay close to new ideas, emerging venues and small, specialist experience providers. Independence means we can focus on originality and quality, rather than volume
London keeps creating, and we’ll keep finding the good stuff — whether you’re treating yourself, gifting someone else, or just fancy doing something different. Our Experiences are often quirky or slightly unexpected with a fresh take on what an experience can be.
More experiences. More reasons to try something new.




















