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The London Knowledge 9
London-on-Sea Brighton, Margate & more
Map showing where London-on-Sea is in London

The London Knowledge: Brighton, Margate & the Coast

Brighton has been London's seaside escape for nearly 200 years. The railway made it possible for Londoners to swap the city for the coast, and they've been doing it ever since.

These days, Brighton has plenty of the things Londoners love about London — independent food, creative people, culture, nightlife, makers and a slightly alternative attitude. It just happens to have a beach.

And it's not just Brighton. Margate and the Sussex coast have become part of the Londoner's escape plan too.

So really, London-on-Sea is less a place and more an excuse to get out of London.

So why is it called London-on-Sea?

Brighton became the original London escape when the railway arrived in the 1840s. Suddenly, the seaside was close enough for Londoners to head down for the day.

Nearly two centuries later, the relationship is still going strong.

Brighton has even picked up names like Shoreditch-on-Sea, Camden-by-the-Sea and Hackney-on-Sea — shorthand for a place with a distinctly London-ish mix of creativity, culture, independent businesses and people who don't mind being a little different.

We're not saying Brighton is London.

We're just saying it makes a pretty good substitute when you fancy seeing the sea.

Sunset over Margate harbour arm and lighthouse

The London-on-Sea Characters

The London Escapee — looking out at a seaside pier
The London Escapee

Needs a change of scenery but doesn't have the annual leave for an actual holiday.

The Foodie — tucking into something worth the train ride
The Foodie

Will happily get a train for something worth eating.

The Creative — surrounded by colourful gallery walls
The Creative

Came for the independent shops, galleries and makers. Stayed because there was too much good stuff going on.

The Sea-Dog — out on a boat in the sea air
The Sea-Dog

Doesn't care whether it's technically a beach holiday. Just wants sea air, a boat and somewhere good for lunch.

The London-on-Sea Mood Board

Come here if you like…

Independent Makers
Handmade ceramics by independent makers
Food & Wine
Fish and chips by the sea
Creative Culture
Colourful mosaic artwork
Sea Air
Waves breaking on a rocky shore

Experiences that feel like London-on-Sea

For Food Lovers
Forage & Feast
For Creative Types
Make Mosaic Art
For People Who Like a Drink
Taste the Grape

Where London goes when it needs a break

Brighton Palace Pier illustration
Brighton

Food, creativity, nightlife, makers and the sea. Brighton is the obvious one — but obvious doesn't mean boring

Margate coastline illustration
Margate

The one having a moment.

Art, creativity and enough personality to make the journey worthwhile.

Boat trip beneath the Seven Sisters white cliffs illustration
Seven Sisters

When you really need to get out.

White cliffs, wildlife and a very good reason to swap the Tube for a boat.

4 things worth the trip for

The Royal Pavilion, Brighton — illustration

Brighton's slightly bonkers palace. Built for the Prince Regent, covered in dragons and about as far from traditional British seaside architecture as you can get.

The Lanes, Brighton — illustration

Don't just walk through them looking for somewhere to eat. Get lost. The narrow streets, independent shops, little bars and slightly chaotic mix of old and new are a big part of what makes Brighton feel like Brighton.

Turner Contemporary gallery, Margate — illustration

Right on the seafront, with the sort of view that makes going to an art gallery feel considerably less like homework. Even if you're not an art person, the building and setting are worth the trip.

The Seven Sisters cliffs, Sussex coast — illustration

Seven enormous white cliffs, a lot of sea and one of the best excuses for getting out of London for the day. The views are the main event, obviously.

An illustrated map of London-on-Sea: London to Brighton, the Seven Sisters and Margate

Frequently Asked Questions

Is London-on-Sea actually a place?

Not exactly. It's a nickname most commonly associated with Brighton, which has had a particularly close relationship with London since the railway made the coast an easy escape in the 1840s. These days, people sometimes use it for other fashionable seaside spots too. We're using it for experiences that give Londoners a very good reason to head towards the coast.

Why do people call Brighton London-on-Sea?

Because Brighton has many of the things Londoners love about London — independent businesses, food, culture, creativity and nightlife — only with a beach thrown in. Hence the nickname. You may also hear Shoreditch-on-Sea, Camden-by-the-Sea or Hackney-on-Sea.

Is Brighton worth the trip from London?

We think so. Especially when there's something worth going for. A pottery class, a foraging adventure, wine tasting or a trip along the Seven Sisters makes a rather better excuse than simply walking along the pier and heading home.

What can I do in London-on-Sea besides going to the beach?

Quite a lot. The collection includes creative workshops, photography, foraging, wine tasting, food experiences, boat trips and even an overnight stay in Brighton. The sea is really just the backdrop.

Can I do London-on-Sea as a day trip?

Of course. That's rather the point. Brighton is an easy escape from London, while the Seven Sisters gives you a proper change of scenery without needing to book a week's holiday.

Are London-on-Sea experiences good gifts?

That's exactly what we think makes them interesting. They're experiences rather than things, and they're handpicked for being original, independent or slightly unexpected — the same reason we choose experiences for the rest of Indytute.